Friday, October 30, 2009

Mitzvah Market News!

For Immediate Release Becomes The Official Website Of Community Newspaper Group's Bar/Bat Mitzvah Guide

New York, N.Y. -- November 2, 2009 -, an online resource for Bar/Bat Mitzvah planning families enters into a join agreement with the Bar/Bat Mitzvah Guide to become their official Website and provide editorial content to the national editions of their magazine. This new agreement will create cross promotional opportunities as well as joint sales packages for their online and print advertisers. The announcement was made by Cliff Luster, Publisher of Bar/Bat Mitzvah Guide and Sheri Lapidus and Erica Salmon, Co-Founders, Mitzvah Market.

Effective immediately, Mitzvah Market's content of Mitzvah ideas, Mitzvah spotlights, Mitzvah Diaries blog and unique Vendor Directory profile pages will service the Bar/Bat Mitzvah Guide's 220,000+ nationwide readers who are looking for timely, trendy and Mom-to-Mom advice to make their families planning less stressful and more fun.

"Mitzvah Market is a Website that is doing a great job of speaking to the Moms our advertiser's are interested in reaching," says Cliff Luster, Publisher of the Bar/Bat Mitzvah Guide. "We are excited to direct our magazine readers to their Website and share this current, on trend resource with them."

"We are thrilled to be aligning with an established national magazine such as the Bar/Bat Mitzvah Guide," says Sheri Lapidus and Erica Salmon, Co-Founder's of "We launched in the tri-state area in November 2008 and now this partnership will give us the opportunity to deliver our information to many more readers across the country."

About Bar/Bat Mitzvah Guide
The Bar/Bat Mitzvah Guide focuses on everything the young man or woman needs for their special day: from extensive party planning advice to the historical, religious and cultural significance of this defining momentous occasion. The magazine is a comprehensive event guide and educational resource which readers will refer to throughout the year.

Mitzvah Market is a free online resource for Bar/Bat Mitzvah planning families which delivers clever, useful and entertaining ideas via a twice weekly e-newsletter called Mitzvah Market Mail. Additionally, Mitzvah Projects that kids organize as part of their Bar/Bat Mitzvah rite of passage are featured weekly. Sharing these projects gives children the chance to gain exposure for the different charities that benefit from these projects and also gives other families ideas for their own Mitzvah projects. The Website archives the Mitzvah Mail ideas, Mitzvah Family Spotlights and advertisers' deals and discounts and also features a unique Vendor Directory, Mitzvah TV videos and Mitzvah Diaries blog. All the site's elements are designed to inspire families to make these ideas their own.

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