Monday, May 4, 2009 Winner

For Immediate Release
Contact: Sheri Lapidus


Jericho, N.Y. – May 4, 2009 – announced today that it has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition ( The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country who run outstanding businesses. is an online resource for all Bar/Bat Mitzvah planning moms and families in the tri-state area. They deliver clever, useful and entertaining ideas on a weekly basis along with profiling a Mitzvah Kid and their Mitzvah Projects through their weekly email newsletters called, Mitzvah Mail.

"Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self," said Rich Sloan, co-founder of StartupNation."Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business.”

"It’s challenging for anyone to start and run a successful business – particularly in this economy. These women are setting the standard for innovation and creativity," said Janine Popick, founder and CEO of VerticalResponse.

StartupNation ( launched the first annual Leading Moms in Business Competition in January with the support of VerticalResponse ( to recognize the achievements of mom entrepreneurs across the US. Winners were selected and ranked according to public votes accumulated from January through March, 2009. The elite 200 win bragging rights, promotional support, and digital winner’s emblems recognizing their achievements as the Leading Moms in Business. launched in November 2008 and is fast becoming a must visit online destination for anyone in Bar/Bat Mitzvah planning mode. The Website archives the Mitzvah Mail newsletter ideas, projects and sponsors for all Mitzvah Moms. It also includes a unique Vendor Directory to help shop for Mitzvah related vendors. A Mitzvah Mom is a busy multi-tasking woman who (among other things) is in the midst of planning a Bar/Bat Mitzvah for one or several of her children. The process is tedious and exciting, and takes a few years per child, so the Mitzvah Mom is a captive audience hungry for help.

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